What is Packaging Design and Why is it Important?
Packaging is one of the most important things in the world and the packaging industry is worth at least $110 Billion per annum in America making it the third largest industry over there. Experts estimate that there are 350 billion packages out there that carry a variety of goods stemming from super sacks in which are very heavy things that can carry almost thousands of pounds in goods to the tiniest parts of pharmaceuticals that are quite fragile and all of these are able to handle rigorous transport.
You should consider in thinking what product design can do to you and your products. One of the vital parts that it does is identifying the brand of the package. IT is able to give the buyer of the item a clear picture of the thing that they have bought and also give them a user’s manual or in other words a set of instructions for them to use as a guide in using the product. Packaging design is one of the things that can easily differentiate your product to those competitors and competition that you have. For you to easily see on how product label design is then you should consider taking a few examples of companies that have seen their share of product design’s importance.
There had been a case once that a company that had a specialty in the line of skincare products in which they were offering quite high quality products in the wide variety of medicine that they had. The quality of their products were top notch but their initial packaging design was quite lacking in terms of customer interest and it was not really informative about the product itself. Then they hired and worked with a team of professionals and branding houses then their skin products were given a total overhaul in terms of design and creativity.
The CEO of the company then told people that they had seen a huge difference in their clients in which they were able to access places where they have not been able to before plus the additional fact that doctors liked it more because it was more clean, scientific and good looking. One needs to always look in other alternatives to get their sales up and they always have to be creative so that they are able to get the attention of their customers and clients and those that are also their possible clients because even the slightest things such as design will always be a big deal in the world of business. Packaging design has trends and those trends will continue to change and businesses also have to change to these trends and innovations.